Breathe sells everyday apparel cut from bamboo fabric: tees, bandanas and scarves built around comfort, modest cuts and a minimal look. The storefront is Arabic-first with an English switch, priced in EGP, and shaped around how the brand actually sells.
What the build focuses on
The homepage leads with the bundle offers and a rotating promo bar tied to order value, where spend thresholds unlock a free tote or fan. A dedicated fabric-comparison block sets bamboo against the alternatives on breathability, softness and durability, which is the brand's main sales argument. Below that sit the community and press sections, including the brand's Shark Tank appearance.
Storefront work
Custom Liquid theme development across the collection and product templates, full RTL layout for the Arabic locale, and a mobile-first pass, because the bulk of the traffic arrives on phones.
