WOROOD sells premium scarves and inner caps. The catalogue is small in item count but wide in variation, since the same cut exists across modal, bamboo and silk, plain and printed, square and long, so the navigation had to let a shopper arrive from either direction.
What the build focuses on
The menu is split two ways: by fabric (modal, bamboo, silk) and by treatment (plain, printed, square), with bundles and sets as their own entry. Best Sellers, New In and a seasonal picks collection sit above them for shoppers who arrive without a specific fabric in mind.
Storefront work
Custom Liquid templates for the collection and product pages, an editorial homepage that carries the fabric story, worldwide shipping messaging with a first-order promo, and a news section the brand uses for longer-form pieces on fabric and styling.
