Karolina Home sells tableware for the Egyptian market, or *Egyptian elegance for every table* in their own words. The catalogue runs from single plates to 113-piece dinner sets, plus tea sets, porcelain cookware and electric kitchen appliances.
What the work covered
A homepage redesign built around how this catalogue actually converts: category discovery first, then new arrivals and best sellers as parallel tabs, with discount percentages and original-versus-current pricing carried through the product cards. Out-of-stock items stay visible rather than disappearing, because in this category they still pull demand.
Performance and localisation
Speed optimization across a media-heavy WooCommerce store, English and Arabic through TranslatePress, EGP pricing, and local payment methods at checkout. Product pages carry a components breakdown listing what is actually in the box for a dinner set, plus reviews and related products.
